Conference swag is forgettable. This isn't.

For one night during Shoptalk Fall, we're taking over Rustler Hat Co. You'll leave with a hat you helped make, sized to your head and finished to your taste.

No two hats in the room will be the same.

In between, there's a full bar, food worth showing up hungry for, and a small enough group that you'll actually get to know the people standing next to you.