Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

02
/
27
/
2025
 
11:30pm
 - 
02
/
28
/
2025
 
1:30am

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12 pm

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

VISIT YOTPO.COM →

02
/
27
/
2025
 
11:30pm
 - 
02
/
28
/
2025
 
1:30am

Dinner

Join us as we explore how to navigate the dense terrain of ecommerce marketing and retention strategies. Expect expert-led discussions, tactical survival kits, and real-world advice from brands who’ve mastered the art of not just surviving, but thriving in the eCommerce wild.

Thursday
 
22nd 
May
 
|
 
 
1pm
 - 
7pm
 
|
 
Glasshaus Brücke
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Lead the Herd,

Rule the Wild

 

The world of eCommerce can feel like an untamed wilderness—constant change, unpredictable trends, and fierce competition. But with the right strategy, you can take control, carve your own path, and thrive.


Whether you're tracking down high-value customers, hacking through abandoned carts, or uncovering hidden growth opportunities, we’ll equip you with the tools, insights, and strategies you need to dominate the jungle of digital commerce.

Keynote Speaker

Dan Monheit

Chief CX Thinker

Thinkerbell

Dan Monheit is a Behavioural Science specialist who helps brands, businesses, and leaders understand how people think, decide, and act—so they can influence behaviour more effectively. With expertise in cognitive biases, consumer psychology, and decision-making science, Dan translates cutting-edge research into practical, high-impact strategies that drive real-world results.

Speaker line up

Anaita Sarkar

Co-Founder

Hero Packaging

revolution beauty

Anaita is passionate about entrepreneurship and business and loves to help owners grow using the marketing formula she created to scale her businesses. Hero Packaging, her online sustainable packaging company, is now a global company with 73K+ customers. She is also the author of How to Sell Anything Online. 

Jess Ruhfus

Founder

No.2

Astound Commerce

Jess is an award winning marketer, avid keynote speaker & entrepreneur who founded Collabosaurus, a marketing platform that match-makes brands for clever collaborations & partnerships. Continuing with her love of marketing & business, Jess launched a podcast in 2024 'Marketing ATM' & began building her side-hustle No.2 Co., a natural & classy alternative to ugly aerosol sprays.

Lauren Roe

Founder

I Love Linen

Company Name

Lauren is the Creative Director and Founder of I Love Linen, a homegrown brand known for turning everyday spaces into sanctuaries with sustainable, elevated essentials. With a background in marketing and a passion for mindful living, Lauren has built a cult-followed brand that blends quality, comfort, and conscious design—earning loyal fans across Australia and beyond.

Yianni Skliros

Head of Marketing & Brand

Carroten

revolution beauty

Yianni leads the creation of Carroten's top line brand marketing and communication strategies across their social and digital channels, e-commerce content and influencer campaigns, and oversees their brand collaborations, partnerships and events.

Ruben Thompson

CMO

Archies Footwear

Astound Commerce

At Archies, Ruben brings together creative, media, and data to build high-performing marketing strategies. Passionate about customer journeys, channel testing, and ad creative that actually converts, he makes the complex world of eComm marketing refreshingly clear.

Gabrielle Boland

Customer Success Team Lead

Yotpo

Company Name

Gaby leads the Email and SMS Customer Success team at Yotpo, where she helps eCommerce brands turn one-time shoppers into lifelong fans. Known for her strategic flair and a knack for simplifying complex retention strategies, Gaby empowers brands to craft impactful, data-driven campaigns that resonate. 

Requelle Aiken

Head Of Lifecycle Marketing

Reload Media

Company Name

With over 8 years in the industry, Requelle leads a specialist team focusing on customer retention channels like email, SMS, loyalty, and marketing automation, working with notable brands such as Nikon and TileCloud.

Emily power

Strategy Director

Reload Media

Company Name

Emily partners with eCommerce brands to shape growth strategies across email, SMS, and loyalty. With a background in journalism and broadcasting, she brings a sharp eye for storytelling and brand building to her work with high-growth retailers.

Your growth expedition awaits

Don’t miss your chance to discover our industry's most topical trends and tactics

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Agenda 

12:30-1:00pm

Doors Open + Registration

1:00-2:15pm

Welcome

Animal Instincts & the Modern Consumer Keynote by Dan Monheit

Sponsored by Retail Fest

2:15-2:30PM

Customer Awards Part 1

2:30-3:00pm

Track, Target, Thrive: Smarter Marketing with RFM by Gaby Boland

3:00-3:30PM

Break & Afternoon Tea

3:30-4:15PM

Charting the Course: Your Map Through the Customer Journey with Requelle Aiken & Emily Power

Sponsored by Reload Media

4:15-4:30pm

Customer Awards Part 2

4:30-5:00PM

The Great Migration Email Customer Panel, with I Love Linen, Archies & Carroten Australia

5:00-5:30PM

Alpha Brands, Guerillas and Claws out for Copy Cats by Anaita Sarkar and Jess Ruhfus

5:30-5:50PM

Customer Awards Part 3

5:50-6:00pm

Closing Remarks

6:00-7:00pm

Cocktail Hour & Networking

Sponsored by Pattern

2024 Attendee Snapshot

Your growth expedition awaits

Don’t miss your chance to discover the most topical trends and tactics to help your brand get to the top of the food chain.


Please note, this is event is exclusively for retailers.

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SponsorS

Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for loyalty, SMS marketing, reviews, subscriptions, visual user-generated content, and more, Yotpo helps brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden deliver winning, cohesive experiences that drive eCommerce growth and customer retention.

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